Lessons and Concepts from 2016

As many of you know, I’ve had the pleasure of serving as an affiliate manager for one of the major display/pop networks in North America. For the better part of the last 2 years I have watched as affiliates run offers and generate crazy amounts of money using strategies most deemed dead. One time one of my $500K/year affiliates didn’t believe that a UK Tesco offer could make $300K+ in 3 months on FaceBook. Well it did, and he ended ...

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Troubleshooting is Really Tough!

While troubleshooting is tough, I prefer to think of it as a mindset, broken down by the level of skill the user has. When you’re trouble shooting different angles on a landing page you need someone who is well versed in ad copy and capable of testing different angles. Trouble shooting tech on the other hand is very different and should be handled by a tech guy.

Under no circumstances should you consider scaling a business without a single competitive advantage. ...

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The System that Ends All Non-Payments from Networks

If you’re going to be relying on networks and advertisers to pay you, you want to ensure that you spread the risk of not getting paid as evenly as possible. Very few business owners have the guts to manage 10+ networks in order to mitigate risk. Why? Because it’s hard work. It’s the same stumbling block that comes up when entrepreneurs are faced with the challenge of translating their banners/creatives into all the different languages they run offers in: It’s ...

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Toronto Doctor Feeding Crystal Meth to…

thousands of people attending the games in Rio.

The Crystal Meth the doctor used is very unique. Thing about it.

The Crystal Meth I’m referring to is an Uber Optimized Landing Page (UOLP) that produces more traffic than a $5 hoar in the red light district on “nickel night”.

Have I got your attention?

“While accessing WIFI connections that are unsecured, a man had $8,000 drained from his bank account” – So says some random TV hanging on the wall at Whole Foods.

Now I’m ...

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The Single Biggest Unexplored Traffic Type That Can Generate $1500-10,000 per Day

Starting with…

  1. – Exit Traffic

Companies create flows to convince users to buy shit. What about all those people who close the tab? What about those people who push “back” on their browser or who tap it on their phone? What about those people who complete forms and never finish completing them?

There should be a separate campaign to manage these users. Advertisers spend $2-10 on a PPL basis in order to acquire targeted users. Sure, that’s great, but do they have a ...

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The Power in Keeping Small Promises

Funny story:

About 2 months ago I found out that my neighbor owns an SEO/Advertising agency. He’s the quiet type, like me… so I thought I’d go out for a warm cup of Tim Hortons coffee with him and find out more about his business.

At the end of our rather short, 45 minute chat I asked him if he was up for doing this again. He seemed a little distant, and reluctantly agreed. I told him I’d contact him in about ...

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