Troubleshooting is Really Tough!

While troubleshooting is tough, I prefer to think of it as a mindset, broken down by the level of skill the user has. When you’re trouble shooting different angles on a landing page you need someone who is well versed in ad copy and capable of testing different angles. Trouble shooting tech on the other hand is very different and should be handled by a tech guy.

Under no circumstances should you consider scaling a business without a single competitive advantage. You might be an excellent copy writing, the master of angles! And if that is you, then you stand a chance. Alternatively you might be a programming pro, capable of whipping up any webpage and making it look aesthetically pleasing to the eye, with a keyboard and a notepad to code.

What you want to avoid is putting yourself in a position where you don’t have any of the important competitive advantages necessary to create an online business. Back when I was mailing on my own, I had no programming skills and at the time, no relationships. Starting out was tough. I had to rely on other people to lease me their software… and let me tell you, it was the worst value. Either I was paying $1500/mo for incompetent software, or I was paying $300/mo for software that was costing me by not proving me with the features I needed to increase my margins.

You may be able to break even with your own basic skills in an industry. Those skills get you to 0%. But to get above 0% with a positive ROI you need to have extra software tools and features that allow you to squeeze every possible conversion out of you traffic.

One possible solution to this challenge is to partner up with someone who has a competitive advantage of their own. If I’m good at managing people, and you’re good at programming, we have ourselves a good team.


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